Hans Tell
Founder & CEO
Builds the product. Previously ran AI customer-service operations for a PAGCOR-licensed operator in Metro Manila.
The Next Layer of Player Support
AI player support that doesn't just answer. It checks, decides, and acts.
Product demo
See what happens after the player hits Send.
BlackBay can retrieve operator data, apply approved policies, take action, and escalate when human review is required.
Player
My ₱5,000 GCash deposit hasn't arrived.
Account
AP-10027 · Verified
Transaction
₱5,000 · GCash · Pending
Policy
Deposit workflow · Matched
Action
BB-DEMO-0182 · Case created
Response
I found your ₱5,000 GCash deposit. It is currently pending and has not yet been credited. A follow-up case has been created for review.
Want to see it on your own operation?Request a Demo
Interactive demo · Synthetic player data
Platform
AI player support, end to end
One platform that answers players, escalates what matters, and keeps your team in control.
01
AI Support Widget
A chat widget that installs with a single script tag and answers player questions instantly - deposits, withdrawals, bonuses, account issues - multilingual by design.
02
Operations Console
A full agent console behind the AI: live handoff and escalation, ticketing, conversation history, and usage telemetry. Your team sees everything the AI does.
03
Knowledge Base
Your policies, promotions, and game rules become versioned knowledge. Import, edit, and export at any time - the AI answers only from what you approve.
Web chat today. Additional channels on the roadmap.
How it works
Live in days, not months
01
Install
One script tag on your site. Self-hosted on your infrastructure or hosted by us.
02
Teach
Load your policies and promotions into the knowledge base. The AI answers only from approved content.
03
Operate
The AI resolves routine questions. Your team handles escalations in the console.
Built in
Control stays with the operator.
DeploymentSelf-hosted option
Run the entire platform on your own infrastructure. Player data never has to leave your environment.
ModelBYOK
Bring your own OpenAI account. Full cost transparency, and your data is governed by your own model agreement - we never see it.
BehaviourEscalation-first
The AI answers only from knowledge you approved. Anything uncertain becomes a ticket for your team - never a guess.
BrandWhite-label
Your brand, your domain, your tone. BlackBay stays invisible to your players.
Commercial model
Built around your operation.
Licensing is tailored to support volume, deployment model, and integration scope.
Conversation volume
Scaled to your support operation.
Deployment
Hosted or self-hosted.
Integration scope
From knowledge-driven support to back-office workflows.
Markets
Philippines-first. Built for regulated iGaming.
BlackBay AI is built for PAGCOR-licensed operators - policy-compliant responses, responsible-gaming aware, and designed for the realities of the Philippine market. We are pursuing PAGCOR SSP accreditation as part of our roadmap, and expanding across regulated Southeast Asian markets.
Team
The people behind BlackBay
Mitchell Park
Director
Advises on go-to-market and enterprise partnerships across Southeast Asia.
FAQ
Frequently asked questions
What is BlackBay AI?
A white-label AI player-support platform for iGaming operators: a chat
widget for players, an operations console for your team, and a knowledge base
you control. Self-hosted or hosted.
How is this different from a chatbot?
BlackBay answers only from the knowledge you approve. When it is not
certain, it escalates to your team with full context instead of guessing -
and every conversation is logged and reviewable.
How long does deployment take?
Days. One script tag on your site, load your policies and promotions into
the knowledge base, and go live. Self-hosted installs are delivered as a
packaged deployment.
Who owns the data, and which AI model runs it?
You do. The platform runs on your own OpenAI account (BYOK), and the
self-hosted option keeps all player data on your infrastructure.
Is it built for the Philippine market?
Yes - BlackBay is designed for PAGCOR-licensed operators, and we are
pursuing PAGCOR SSP accreditation as part of our roadmap.
Can we see it live?
Yes. Request a demo and we'll walk you through the full platform live -
widget, console, and knowledge base - on a working environment.
Private demo
Ready to see BlackBay in your operation?
We'll show you how BlackBay can work with your support workflow, approved policies, and back-office environment.